Role: Project Management, Package Design, Product Branding, eCommerce Development, Site Wireframes, Design Facilitation, Marketing Integration.
When coming on board as Marketing Manager for Idea Factory, Inc. in 2011, The Rinse Ace® product line required a complete brand overhaul from packaging design, marketing materials, to web developments and online social strategy.
Nearly 50 product SKU’s had been completely overhauled from package design to the brand message. This gave Rinse Ace® a new competitive edge in mass retail across the US from Home Depot to Lowes, and PetSmart to Bed Bath & Beyond.
The time came to blow up the antiquated web site and completely overhaul the Rinse Ace® online brand to match the new look and messaging found in stores.